Tag: Towson University Center for Professional Studies

eLearning Designs for Non-eLearning Projects

In two recent posts, I wrote about the pitfalls of repetition and how form follows function when it comes to eLearning design. For this post, I want to step away from the authoring software and talk about how eLearning courses can be integrated into other projects that aren’t just stand alone eLearning courses. I have written in the past about how eLearning projects can differentiate from standard online courses, but this post is more about integrating eLearning components into other projects. Let’s take a closer look at how we can accomplish this. Large Video Projects When a large video...

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#StudentExperience: Ksenia Venevtseva

For this week’s #StudentExperience blog, we sat down and talked with Ksenia Venevtseva, a second year graduate student studying marketing intelligence at Towson University. For the past two semesters, she has been providing digital marketing support for the Center for Professional Studies (CPS). Here’s what she had to say about her experience. Ksenia began working with the Center for Professional studies through a project for a marketing class (MKTG 781 Interactive Marketing Project). She evaluated CPS’s digital marketing strategy and made justified recommendations for the website, blog, SEO (search engine optimization), and social media outlets. She also set measurable...

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Fridays for Workforce Innovation: Team Building and Leadership Tools

Last spring, Towson University Center for Professional Studies launched Fridays for Workforce Innovation as a way to connect our education, business, nonprofit, and government communities. It is a monthly discussion that looks at innovations and best practices in workforce development and training. We are kicking off the fall semester with a round table discussion on team building and the importance of creating a strong team mentality. Many of our clients employ us to develop and deliver team building services that are tailored to their employees and mission. Growing a strong team not only allows for employees to buy in...

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Using Video Production for Workforce Development

A unique service we offer at Towson University Center for Professional Studies (CPS) is video production. Initially, this may seem like an odd service to provide for a team that specializes in workforce development training. However, video production does fit seamlessly with our other services. Workforce development training is more than simply offering training sessions for employees. It is about equipping a workforce with not only the skills but also the tools they need to provide services to their internal or external clients. Video production assists with these goals by providing an innovative and cost effective way to train...

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Connect With Us On Social Media

Last year, when I was new to my job, I wrote about getting to know the Division of Innovation and Applied Research at Towson University. A main focus of my job is to manage and edit this blog. Another focus is overseeing the management of the Division’s social media accounts. With a goal of connecting Towson University to the greater Baltimore region, our social media presence helps to tell our story and highlight the work of my colleagues. Have a look and connect with us. And if you have any feedback, let us know!     Division of Innovation and...

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Center for Professional Studies to Host Information Sessions

Even though it doesn’t feel like it will ever cool off, fall is just around the corner. When I think of fall, I always think of new beginnings in education. And here at Towson University Center for Professional Studies, we have some great new programs that can be your new beginning too. To kick off the new fall season of programming, we will hold two information sessions. The first will be held on Thursday, August 18 at 5:30 PM and Saturday, August 27 at 10:00 AM. Here are six really good reasons why you would want to take time...

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Tips for Creating a Successful Client-Based Portfolio

It’s easy to get into the grind of work and focus on project after project, deadline after deadline. But sometimes it’s important to take a step back and look at all the new projects you’ve amassed. When thinking about how to keep your client-based portfolio up-to-date, ask yourself a few questions: What am I showing to potential clients? What is the best project we’ve done in the past year? Has demand changed for the types of projects we can create? All these questions can help steer your portfolio towards the types of work you can search for. Maybe you’ve...

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Personal Trainer Certification Course To Launch This Fall

Each day, Americans are inspired to live healthier, more active lifestyles. 55.3 million people belong to at least one of the 36,180 health clubs located in the United States. And, according to economists, the number of jobs within the fitness industry are expected to grow by 23.2 percent through 2023. Personal trainer jobs are driving that increase. To address this workforce trend, Towson University Center for Professional Studies has added a Personal Trainer Certification course to their fall course catalog. Why A Personal Trainer Certification Course? Besides the expected job growth, what are the benefits of becoming a certified...

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Top Seven Professional Certifications

As associate director for continuing education at Towson University Center for Professional Studies, I get a lot of questions about professional certifications. Professional certifications vary, of course, by industry, but in general, they are a short yet deep dive into a specific subject. Most often, they combine a classroom experience with applied learning, followed by an exam to earn an industry recognized credential. The best ones enable you to put letters after your name and most have eligibility requirements to which you must adhere. So this may impress your friends and relatives but what about employers? More Than A...

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eLearning: Three Ways to Use It Differently

The Towson University Center for Professional Studies (CPS) develops customized workforce training programs for clients within the government and corporate sectors. One way our team does this is through the use of customized eLearning tools. When we think of eLearning, we usually think of slides with bullet points, images, and quizzes. It’s a linear program where the learner is starting at Point A and ending at Point B with the learning content in between. This is traditional eLearning and although it has its place, there are many other uses for eLearning authoring tools outside the norm. Let’s take a...

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