Tag: social media

Connect With Us On Social Media

Last year, when I was new to my job, I wrote about getting to know the Division of Innovation and Applied Research at Towson University. A main focus of my job is to manage and edit this blog. Another focus is overseeing the management of the Division’s social media accounts. With a goal of connecting Towson University to the greater Baltimore region, our social media presence helps to tell our story and highlight the work of my colleagues. Have a look and connect with us. And if you have any feedback, let us know!     Division of Innovation and...

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Arthur Smith Joins Team as Digital Marketing Specialist

We’re excited to welcome Arthur Smith to our team within the Office of Partnerships and Outreach at Towson University. Arthur brings a wealth of marketing, public relations, and graphic design experience. As Digital Marketing Specialist, Arthur will be taking the lead on growing and managing this blog, expanding our reach on social media, and supporting our email marketing. He will also be responsible for providing analysis and implementing new metrics to evaluate the success of our work—this is an area I’m particularly excited about! “Our Division is filled with such a diverse group of experts from many fields,” Arthur...

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Making Sense of the Web: Practical Use of Social Media and Web Services

As one of nearly 3 billion Internet users, my story is likely not unique, but it’s my story, my method for making things works, my way of leveraging free and paid online resources that have been evolving for nearly two decades. Hopefully, you will find a use case nugget below that you can extract and assimilate into your own use. First, I am a blend of digital native and immigrant, a tweener, who has flattened the learning curve considerably in adopting a variety of useful web services since the dot-com bubble burst. While I’m figuring the Why in all this will sort itself out, please allow me to explain my version of What, How and When. The Who is me (theoretically YOU), and I will just assume we know who we are, our likes and needs. These do iterate — and so do web services, so here we go. Excepting Amazon, which I started using in the days of AOL dial-up, I began active use web services in 2002, accessed via institutional and residential WiFi. I had just re-entered full-time graduate school studies and Plaxo became my first contact management source. Eighteen months later, in the final semester of my MBA, I stepped into LinkedIn and the web floodgates opened from there. The Personal Landing Page: If you need a sincere, unique digital footprint for whatever professional or personal reason, there...

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Tools for Hiring Your next Part-Time Employee

This week I sat down with Sarah McDowell, the Job Location and Development Coordinator for The Towson University Career Center.  Before I met with Sarah I thought I knew everything about this university (TU IS my Alma Mater and current employer), but apparently I don’t!  Who knew that the Part-Time Job Fair in August attracted over 1,300 students? Or that The Career Center offers a searchable database of student resumes for employers to utilize to help solicit new employees? Not me! Maybe you are looking to hire a part-time employee or start recruiting a senior for after graduation? The Career Center offers a customized recruitment plan for employers that can help you advertise your job to the masses. Participate in an on-campus job fair Reserve a table in the University Union to market your open position and meet students Have your job posted on Hire@TU Let The Career Center post your job on their Facebook and Twitter pages (they have over 2,400 combined ‘likes’ and followers!) In an effort to expand their outreach strategies, The Career Center also manages a LinkedIn group called Towson University Professional Network.  The purpose of this group is for employers to discuss all career-related topics with The Career Center staff and network with local professionals. The Career Center is a “clearinghouse” for all things student recruiting and hiring-related.  They WANT to help you write...

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What Is the Economic Impact of Facebook, Twitter, and All Those Social Media Applications?

What do sites that many people use to share their vacation pictures, make snarky comments, or let everyone know what they are doing every minute of the day in under a 140 characters mean for the economy?  That is a question many individuals have. Aside for the very large IPO last week, what is the real economic value of Facebook or Twitter or the myriad of other social medial sites? According to a University of Maryland study, Facebook and other social media sites have spawned the “App Economy” which has created between 182,000 and 235,000 jobs and has added between $12.19 billion and $15.71 billion in wages and salaries. A study funded by Facebook finds that in Europe, Facebook added a similar number of jobs (approximately 232,000). Now one may wonder if Words with Friends and Farmville really add to the nation’s economic activity. While the enjoyment of playing social network games may not add a specific dollar amount to the economy, the development of such applications supports numerous jobs. Moreover, the use of Twitter and other location-based social media such as foursquare also support numerous development jobs and add value to the economy. While all of these new application jobs are a benefit to the economy, I think the value of social media is how it is transforming the way we use the web and the way businesses...

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Social Media for Entrepreneurs

Over the past few years, social media seems to have become an essential part in our lives.   Networking sites have changed the way we interact with the world.  While many sites were created mainly for personal uses, it did not take long for companies to discover the potential for business growth. Amongst those who have benefited greatly from social media are entrepreneurs and small business owners.  Why?  Because of extensive reach and relatively low cost.   After all, sites like YouTube, Facebook, Twitter and LinkedIn offer access to 1 billion users combined at minimal costs.  And while big corporations have the means to invest in large marketing campaigns to gain recognition, small businesses and start-ups must focus limited funds on more affordable resources. Social media has become a key marketing tool allowing for more honed targeting of specific new markets.  It can help build awareness and exposure relatively rapidly both locally and internationally. Lisa Drouillard, owner of My Hopeful Journey, a web-based application for managing infertility treatment programs, says, “Social media has been my primary method of connecting to both my customers and other stakeholders in the infertility community.  I have connected much more easily through social media than by making a cold call.”  Regarding the impact it has had, she says, “Without social media, launching My Hopeful Journey would have been nearly impossible.” Mark McTamney, owner of BuffTees.com, a...

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Maryland’s Broadband Map makes finding the right broadband Internet service faster and easier.

Unhappy with your current Internet provider, but not sure what your options are? Recently moved, or house hunting, and want to know if broadband Internet access is available at the new location? In the past, finding answers to these questions would involve a significant amount of Internet research and you still might miss potential service options. The new interactive Maryland Broadband Map makes answering these questions much easier. The development team at Towson University’s Center for GIS (CGIS) spent an arduous summer working with our partners internally and at the Maryland Broadband Cooperative and Salisbury University to bring the map application to fruition. We’ve blogged about the data collection effort, and the initial grant award in previous posts. Getting started is easy. Visit the Web site, type a Maryland address into the address textbox along the top of the map, and hit “GO.” The map will zoom to the address, and a green highlight will outline the census block for the location. The Results tab in the left panel will then display information about the types of broadband service available in the area. You’ll see an abbreviation in parentheses for each service type, which you can then match to the providers who deliver those services. Hyperlinks to provider Web sites help you quickly find more provider-specific details. What else can you do with the map? Besides the address search...

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Facebook and What I Thought I‘d NEVER Do

The only reason I joined Facebook was to see pictures of my friend’s new dog.  A year later I am addicted and not just to the games – okay I’ll admit I do have farms, restaurants and a mafia.  However, recently I have found that a social networking tool can actually be a learning experience. The first thing I never thought I’d do in relation to Facebook is allow my son to have his own page.  He uses the dog’s name because I am too over protective to actually let him use his own (it wasn’t until very recently I actually let him post a picture of himself, instead of a Transformer).  He asks us if he can friend people, prior to “friending” them, and my husband and I can log on as him to just “see” what’s going on. So far so good!  He now talks to his Aunt in CA and friends in Florida way more than he used to, and he is learning boundaries of what is appropriate for “posting” and what needs to stay at home.   I was so pleased to hear him comment how “dumb” some of his friends’ posts sounded. This experience is helping me learn how to let my “little” boy have some freedom.  Yes, I do log in as him to keep a check, but hey, I am the Mom and...

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President Caret on Social Media and What He Can’t Live Without

When it comes to technology, I have always been willing and excited to try something new. Back when I was Dean of Sciences and Mathematics, I set aside money in my budget to bring some of the first personal computers to Towson’s campus by helping set up our own facility to build and serve Towson University’s own brand—“Bullet Train” PC’s. Through the years I have owned and tested the gamut of personal devices and gadgets and today, I couldn’t live without my laptop, my Blackberry and my Kindle. For my busy lifestyle, technology isn’t a toy or something to do in my spare time, but rather it keeps me organized and connected. So quite naturally I was also an early-adopter of social media because I see it as a valuable professional and personal tool. My approach to social media isn’t unlike my experience with gadgets. I have dabbled with everything from Second Life to Linked In to podcasts.  It didn’t take long to realize, however, the more time and energy you invest into social media, the greater your return. So, I narrowed my scope to those most relevant to my needs—Facebook and Twitter.  Everything I do, funnels back to my Facebook, whether I post a new blog or highlight a recent TU accomplishment.  I use Twitter to follow the latest news and events, and to occasionally check out what...

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Blogging–just another movement!

According to wikipedia, a corporate weblog is published and used by a corporation to meet its organizational goals. People.Partners.Projects. hopes to do exactly that for TU’s Division of Economic and Community Outreach! Our contributors will be posting on a wide variety of topics including technology reviews and tips, project highlights, event wrap-ups, staff profiles, campus happenings, vendor recommendations and more. In drafting my first post I reflected on “the blog” and what that really meant for me.  As a millennial (generation jargon), I’ve been exposed to computers and the web for more or less my entire life.  Really, blogs are just one of the BIG MOVEMENTS caused by the World Wide Web—so what are some of the other movements that have impacted me the most: AIM—I still have my screen name “Bobbie256” (my middle school locker number).  While I don’t use AIM too much these days, I have recently seen a resurgence of AIM in the workplace, note: Disable AIM when giving presentations :). The MP3—The days of Napster have come and gone but the ability to share and download tunes at the click of a mouse has transformed the breadth of music I listen to and further perpetuated my need for instant gratification Online Travel Booking—Whether you use Travelocity, Expedia, Orbitz, Priceline, or any of the now hundred of travel sites, one thing is for sure—you have no...

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