Jenn

A LinkedIn company page should be an essential part of your company’s overall social media marketing strategy. Your LinkedIn company page can help you get the word out about your company, find leads, and recruit qualified employees.

I recently read a HubSpot Ebook on LinkedIn’s new company pages, titled “A Step-by-Step Guide to LinkedIn’s New Company Pages.” The Ebook highlighted a quote from a LinkedIn Product Manager, stating that the new company page “means a more powerful way to build relationships with your target audience on LinkedIn.” I highly recommend reading this Ebook but if you don’t have time, here are my top 6 take-aways:

1. You can increase your company reach simply by having your employees create LinkedIn profiles and listing your company as their employer. Their connections can then research your company to learn more about it.
2. LinkedIn company pages allow you to inform your audience about your purpose, and drive traffic to your website.
3. LinkedIn company pages allow your customers to recommend your products. This is very important because customers often read online reviews or get recommendations before purchasing a product.
4. LinkedIn’s new interface allows you to post a cover photo that reflects your company’s brand, thus creating a consistent look across multiple channels (Facebook, Twitter, company website, etc.)
5. You can target the audience for your LinkedIn company page’s updates based on Company Size, Industry, Function, Seniority, and Geography in order to better attract prospects for a given post.
6.  You can easily use LinkedIn as a recruiting tool by posting open positions on your company page.

Interested in learning more about the benefits of LinkedIn? Don’t miss my previous post on “Maximizing the Impact of Your LinkedIn Profile.”